Anastasiya Pocheptsova Ghosh

Interests

Teaching

branding, marketing communications, consumer behavior

Research

judgment and decision making, emotions, self-control

Courses

Scholarly Contributions

Journals/Publications

• Pocheptsova, A., Huang, L., Ince, E., & Li, R. (2020). Pay Me with Venmo: Mental Accounting of Payment Methods. Journal of Association for Consumer Research.
• Schneider, G., & Pocheptsova, A. (2020). Positive Effects of Displaying FOP Labels. Journal of Association of Consumer Research.
• Matherly, T., Pocheptsova, A., & Joshi, Y. (2019). The Freedom of Constraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase Indulgent Consumption. Journal of Association of Consumer Research.
• Etkin, J., & Pocheptsova, A. (2018). When a Positive Mood Increases Choice Deferral. Journal of Consumer Research, 45(1), 208-225.
• Watson, J., Pocheptsova, A., & Trusov, M. (2018). Swayed Away by Numbers: When Consumers Overweight the Review Counts. Journal of Marketing, 82(6), 109-131.
• Labroo, A., & Pocheptsova, A. (2017). What Makes Tomorrow’s Gain Worth Today’s Pain? Cognitive, Motivational, and Affective Influences in Consumers’ Self-control Dilemmas. International Handbook of Consumer Psychology, 447-466.
  More info

  book chapter
• Matherly, T., & Ghosh, A. P. (2017). Is What You Feel What They See? Prominent and Subtle Identity Signaling in Intergroup Interactions. JOURNAL OF BEHAVIORAL DECISION MAKING, 30(4), 828-842.
• Vonach, A., Vohs, K. D., Pocheptsova, A., & Baumeister, R. F. (2017). Ego Depletion Induces Mental Passivity: Behavioral Effects Beyond Impulse Control. Motivation Science, 3(4), 321-336.
• Pocheptsova, A., & Labroo, A. (2016). Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest. Current Opinion in Psychology, 10, 154-159.
• Pocheptsova, A., Petersen, F. E., & Etkin, J. (2015). Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit. JOURNAL OF CONSUMER PSYCHOLOGY, 25(2), 296-303.
• Pocheptsova, A., & Novemsky, N. (2010). When Do Incidental Mood Effects Last? Lay Beliefs versus Actual Effects. JOURNAL OF CONSUMER RESEARCH, 36(6), 992-1001.
• Pocheptsova, A., Labroo, A. A., & Dhar, R. (2010). Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation. JOURNAL OF MARKETING RESEARCH, 47(6), 1059-1069.
• Pocheptsova, A., Amir, O. n., Dhar, R., & Baumeister, R. F. (2009). Deciding Without Resources: Resource Depletion and Choice in Context. JOURNAL OF MARKETING RESEARCH, 46(3), 344-355.

Presentations

• Huang, L., Li, R., Pocheptsova, A., & Ince, E. (2020, Fall). Pay Me with Venmo: Mental Accounting of Payment Methods. Association for Consumer Research.
• Huang, L., Pocheptsova, A., Li, R., & Ince, E. (2020, Fall). Pay Me with Venmo: Mental Accounting of Payment Methods. Society for Consumer Psychology Winter Conference.
• Kim, P., & Pocheptsova, A. (2020, Fall). Why Are Reviews of Experiential Purchases Less Credible?. Association for Consumer Research.
• Pocheptsova, A., & Savary Danilowitz, J. (2020, Fall). Knowledge Forum: Political Consumption. Association for Consumer Research.
• Gustavo, S., Savary Danilowitz, J., Pocheptsova, A., & Matherly, T. (2019, October). Political Participation via Consumer Purchasing Power. Association for Consumer Research Conference.
• Huang, L., & Pocheptsova, A. (2019, May). Dynamic Budget Monitoring: Nudging Consumers to Spread out Their Spending over Time. Theory+Practice in Marketing Conference.
• Huang, L., & Pocheptsova, A. (2019, October). Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes. Association for Consumer Research Conference.
• Pocheptsova, A. (2019, May). Nudging Consumers to Better Budgeting Outcomes. Yale Center for Consumer Insights Conference.
• Putnam-Farr, E., & Pocheptsova, A. (2019, Summer). How Spending Categorization Impacts Budget Optimism. Boulder Summer Conference on Consumer Financial Decision Making.
• Schneider, G., Savary Danilowitz, J., Pocheptsova, A., & Matherly, T. (2019, February). Political Participation via Consumer Purchasing Power. Society for Consumer Psychology Winter Conference.
• Watson, J., & Pocheptsova, A. (2019, October). Ratings and/or Reviews: The Effects of Aggregate and Disaggregate Product Information in Product Evaluations. Association for Consumer Research Conference.
• Huang, L., & Pocheptsova, A. (2018, October). Dynamic Budget Monitoring: Nudging Consumers to Spread out Their Spending over Time. Association for Consumer Research.
• Putnam-Farr, E., & Pocheptsova, A. (2018, November). How Spending Categorization Impacts Budget Optimism. Society for Judgment and Decision Making.