Bo Yang

Interests

Research

persuasion; social influence; health communication

Teaching

public relations; persuasion

Courses

Scholarly Contributions

Chapters

• Nan, X., Iles, I., & Yang, B. (2014). Warning labels: Cigarettes. In Encyclopedia of Health Communication. SAGE.
• Nan, X., Yang, B. o., & Iles, I. (2014). Nutrition and Diet. In Encyclopedia of Health Communication.

Journals/Publications

• Churchill, V., Nyman, A. L., Weaver, S. R., Yang, B., Huang, J., & Popova, L. (2021). Perceived risk of electronic cigarettes compared with combustible cigarettes: Direct versus indirect questioning. Tobacco Control, 30(4), 443--445.
• Li, Y., Yang, B., & Chen, B. (2021). LGB tobacco control: Do health belief model constructs predict tobacco use intentions differently between LGB and heterosexual individuals?. International Journal of Environmental Research and Public Health, 18(13), 7008.
• Yang, B., & Jiang, S. (2021). Intentions to seek information about e-cigarettes: Perceived risk, efficacy, and smoking identity. Journal of Health Communication, 26(5), 339--349.
• Yang, B., Barbati, J. L., & Choi, Y. (2021). Will e-cigarette modified risk messages with a nicotine warning polarize smokers? Beliefs about the efficacy of switching completely to e-cigarettes in reducing smoking-related risks?. International Journal of Environmental Research and Public Health, 18(11), 6094.
• Li, Y., Yang, B., Owusu, D., & Popova, L. (2020). Higher negative emotions in response to cigarette pictorial warning labels predict higher quit intentions among smokers. Tobacco Control, 29(5), 496--501.
• Massey, Z. B., Li, Y., Holli, J., Churchill, V., Yang, B., Henderson, K., Ashley, D. L., Huang, J., & Popova, L. (2020). Modifications to electronic nicotine delivery systems: Content analysis of youtube videos. Journal of Medical Internet Research, 22(6), e17104.
• Owusu, D., Lawley, R., Yang, B., Henderson, K., Bethea, B., LaRose, C., Stallworth, S., & Popova, L. (2020). "The lesser devil you don't know": A qualitative study of smokers' responses to messages communicating comparative risk of electronic and combusted cigarettes. Tobacco Control, 29, 217-223.
• Spears, C. A., Jones, D. M., Weaver, S. R., Yang, B., Pechacek, T. F., & Eriksen, M. P. (2020). Use of and perceptions about electronic nicotine delivery systems (ENDS) among people with mental health conditions or serious psychological distress, 2018. Drug and Alcohol Dependence, 212, 108049.
• Yang, B., & Nan, X. (2020). Self-Affirmation moderates self-congruency effect in health messaging. Health Communication, 35(11), 1359--1367.
• Yang, B., & Popova, L. (2020). Communicating risk differences between electronic and combusted cigarettes: The role of the FDA-mandated addiction warning and a nicotine fact sheet. Tobacco Control, 29(6), 663--671.
• Yang, B., Owusu, D., & Popova, L. (2020). Effects of a nicotine fact sheet on perceived risk of nicotine and e-cigarettes and intentions to seek information about and use e-cigarettes. International Journal of Environmental Research and Public Health, 17(1), 131.
• Owusu, D., Weaver, S. R., Yang, B., Ashley, D. L., & Popova, L. (2019). Trends in trust in the sources of health information on e-cigarettes among US adults, 2015--2017. American Journal of Public Health, 109(1), 145--147.
• Popova, L., Owusu, D., Nyman, A. L., Weaver, S. R., Yang, B., Huang, J., & Ashley, D. L. (2019). Effects of framing nicotine reduction in cigarettes on anticipated tobacco product use intentions and risk perceptions among US adult smokers. Nicotine and Tobacco Research, 21(Supplement\_1), S108--S116.
• Spears, C. A., Jones, D. M., Weaver, S. R., Huang, J., Yang, B., Pechacek, T. F., & Eriksen, M. P. (2019). Sociodemographic correlates of electronic nicotine delivery systems (ENDS) use in the United States, 2016--2017. American Journal of Public Health, 109(9), 1224--1232.
• Spears, C. A., Jones, D. M., Weaver, S. R., Yang, B., Pechacek, T. F., & Eriksen, M. P. (2019). Electronic nicotine delivery system (ENDS) use in relation to mental health conditions, past-month serious psychological distress and cigarette smoking status, 2017. Addiction, 114(2), 315--325.
• Yang, B., & Nan, X. (2019). Influence of norm-based messages on college students'™ binge drinking intentions: Considering norm type, regulatory mode, and level of alcohol consumption. Health Communication, 34(14), 1711--1720.
• Yang, B., Liu, J., & Popova, L. (2019). Feeling hopeful motivates change: Emotional responses to messages communicating comparative risk of electronic cigarettes and combusted cigarettes. Health Education & Behavior, 46(3), 471--483.
• Yang, B., Owusu, D., & Popova, L. (2019). Testing messages about comparative risk of electronic cigarettes and combusted cigarettes. Tobacco Control, 28(4), 440--448.
• Yang, B., Spears, C. A., & Popova, L. (2019). Psychological distress and responses to comparative risk messages about electronic and combusted cigarettes. Addictive Behaviors, 91, 141--148.
• Zhao, X., Yang, B., & Wong, C. (2019). Analyzing trend for US immigrants' health engagement from 2008 to 2013. Health Communication, 34(11), 1259--1269.
• Yang, B. (2018). The moderating role of close versus distal peer injunctive norms and interdependent self-construal in the effects of descriptive norms on college drinking. Health Communication, 33(6), 762--770.
• Yang, B., & Zhao, X. (2018). TV, social media, and college students' binge drinking intentions: Moderated mediation models. Journal of Health Communication, 23(1), 61--71.
• Yang, B., Liu, J., & Popova, L. (2018). Targeted versus nontargeted communication about electronic nicotine delivery systems in three smoker groups. International Journal of Environmental Research and Public Health, 15(10), 2071.
• Yang, B., Nan, X., & Zhao, X. (2017). Persuasiveness of anti-smoking messages: Self-Construal and message focus. Health Education.
• Nan, X., Zhao, X., Yang, B., & Iles, I. (2015). Effectiveness of cigarette warning labels: Examining the impact of graphics, message framing, and temporal framing. Health Communication, 30(1), 81--89.
• Zhao, X., Nan, X., Iles, I. A., & Yang, B. (2015). Temporal framing and consideration of future consequences: Effects on smokers' and at-risk nonsmokers' responses to cigarette health warnings. Health Communication, 30(2), 175--185.
• Zhao, X., Nan, X., Yang, B., & Iles, I. A. (2014). Cigarette warning labels: Graphics, framing, and identity. Health Education.

Presentations

• Li, Y., Yang, B., & Chen, B. (2021, April). Health belief model variables predict tobacco-related behavioral intentions differently between LGBTQ and heterosexual individuals.. D.C. health communication annual conference. online.
• Loud, E., Henderson, K., Duong, H., Reynolds, R., Yang, B., Ntansah, C., Ashley, D., Thrasher, J., & Popova, L. (2021, October). “That would literally be stealing away the bread and butter”: A qualitative study of unanticipated reactions to the nicotine reduction policy.. 2021 Tobacco Regulatory Science Meeting. online.
• Massey, Z., Yang, B., Mvilongo, A., & Popova, L. (2021, October). Analyzing consumers’ spontaneous reactions to modified risk claims in IQOS advertisements.. 2021 Tobacco Regulatory Science Meeting. online.
• Massey, Z., Yang, B., Vasi, A., & Popova, L. (2021, February). Analyzing consumers’ reactions to modified risk statements in IQOS advertisements.. annual conference of the Society for Research on Nicotine & Tobacco. online: Society for Research on Nicotine & Tobacco.
• Yang, B., & Popova, L. (2020, May). Effects of language features of modified risk tobacco product claims on consumer comprehension and risk perceptions of iQOS.. annual conference of the International Communication Association (Mass Communication Division). online: International Communication Association (Mass Communication Division).
• Li, Y., Yang, B., Henderson, K., & Popova, L. (2020, May). A content analysis of U.S. adults’ open-ended responses to e-cigarette risk messages. annual conference of the International Communication Association (Health Communication Division). online: International Communication Association (Health Communication Division).
• Massey, Z., Li, Y., Holli, J., Churchill, V., Yang, B., Henderson, K., Ashley, D., & Popova, L. (2020, March). Modifications to Electronic Nicotine Delivery Systems (ENDS): A content analysis of YouTube videos.. annual conference of the Society for Research on Nicotine & Tobacco. New Orleans, LA: Society for Research on Nicotine & Tobacco.
• Popova, L., Yang, B., & Yesser, S. (2020, May). Further evidence that fear appeals do not backfire. annual conference of the International Communication Association (Health Communication Division). online: International Communication Association (Health Communication Division).
• Yang, B., & Choi, Y. (2021, May). Will e-cigarette reduced risk messages with a nicotine warning polarize smokers’ beliefs about the efficacy of switching to e-cigarettes?. annual conference of the International Communication Association (Health Communication Division). online: International Communication Association (Health Communication Division).
• Yang, B., & Jiang, S. (2020, May). Threat, efficacy, and smoking identity as predictors of intentions to seek information about e-cigarettes. annual conference of the International Communication Association (Health Communication Division). online: International Communication Association (Health Communication Division).
• Yang, B., Li, Y., Yan, K., Choi, Y., & Bennett-Jones, B. (2021, May). Analyzing U.S. state governments’ COVID-19 web pages at the initial lockdown: Interactivity and information content.. annual conference of the International Communication Association (Communication & Technology Division). online: International Communication Association (Communication & Technology Division).
• Li, Y., Yang, B., Owusu, D., & Popova, L. (2019, November). High-emotion cigarette pictorial warning labels lead to more negative emotions and greater quit intentions than low-emotion pictorial and text-only warning labels. annual conference of the National Communication Association (Health Communication Division).
• Owusu, D., Lawley, R., Yang, B., Henderson, K., Bethea, B., LaRose, C., Stallworth, S., & Popova, L. (2019, February). ‘The lesser devil you don't know’: A qualitative study of smokers' responses to messages communicating comparative risk of electronic and combusted cigarettes. annual conference of the Society for Research on Nicotine and Tobacco.
  More info

  This conference has a highly selective oral presentation program. Our paper was selected for oral presentation.
• Popova, L., Owusu, D., Nyman, A., Weaver, S., Yang, B., Huang, J., & Ashley, D. (2019, June). Effects of framing nicotine reduction in cigarettes on tobacco product use intentions and risk perceptions among US adult smokers.. 2019 Tobacco Regulatory Science Meeting.
  More info

  This conference has a highly selective oral presentation program. Our paper was selected for oral presentation.
• Yang, B., & Popova, L. (2019, February). Testing messages communicating about nicotine and comparative risk of electronic and combusted cigarettes.. annual conference of the Society for Research on Nicotine and Tobacco.
• Yang, B., & Popova, L. (2019, May). Communicating risk differences between electronic and combusted cigarettes: The role of the FDA-mandated warning and a nicotine fact sheet. annual conference of the International Communication Association (Health Communication Division).
• Yang, B., Liu, J., & Popova, L. (2018, November). Emotional responses to messages communicating comparative risk of electronic cigarettes and combusted cigarettes. annual conference of the National Communication Association (Health Communication Division).
• Yang, B., Owusu, D., & Popova, L. (2018, June). Testing messages about comparative risk of electronic cigarettes and combusted cigarettes. 2018 Tobacco Regulatory Science Meeting.
  More info

  This conference has a highly selective oral presentation program. Our paper was selected for oral presentation.
• Yang, B., Owusu, D., & Popova, L. (2018, May). Testing messages about comparative risk of electronic cigarettes and combustible cigarettes. annual conference of the International Communication Association (Health Communication Division).
• Zhao, X., Yang, B., & Wong, C. (2017, May). Toward a multilevel e-health engagement model: Analyzing trend for immigrants’ e-health engagement from 2008 to 2013. annual conference of the International Communication Association (Health Communication Division).

Poster Presentations

• Churchill, V., Weaver, S., Nyman, A., Yang, B., & Popova, L. (2019, November). Comparative risk perceptions of electronic cigarettes and combusted cigarettes among U.S. adults: Direct and indirect measures. annual conference of the American Public Health Association.
• Yang, B., & Popova, L. (2019, February). Psychological distress and responses to comparative risk messages about electronic cigarettes and combusted cigarettes with and without addiction warning. annual conference of the Society for Research on Nicotine and Tobacco.
• Yang, B., & Popova, L. (2019, November). Role of negative emotional reactions in the effects of graphic cigarette warning labels on cigarette risk perceptions and behavioral intentions. annual conference of American Public Health Association.
• Yang, B., & Popova, L. (2018, February). How psychological distress is related to smokers’ responses to messages communicating comparative harms of electronic cigarettes and combustible cigarettes. annual conference of the Society for Research on Nicotine and Tobacco.
• Yang, B., & Popova, L. (2018, February). Responses to messages communicating comparative harms of electronic cigarettes and combustible cigarettes: Smoking identity, threat, and efficacy. annual conference of the Society for Research on Nicotine and Tobacco.
• Yang, B., & Popova, L. (2018, June). Testing the role of threat and efficacy beliefs in intentions to switch to electronic cigarettes completely and quit smoking among smokers with and without serious psychological distress.. 2018 Tobacco Regulatory Science Meeting.
• Yang, B., & Zhao, X. (2018, May). How acculturation to U.S. and Hispanic cultures is related to U.S. Hispanics’ health information seeking and source trust. annual conference of the International Communication Association (Ethnicity and Race in Communication Division).
• Yang, B., & Zhao, X. (2017, August). The influence of television, social media, and sensation seeking on college students’ normative perceptions, binge drinking attitudes and intentions. annual conference of the Association for Education in Journalism and Mass Communication (Communicating Science, Health, Environment, and Risk Division).