Caleb Warren

Biography

Caleb Warren is an assistant professor at the Eller College of Management at the University of Arizona. Before moving to Arizona, he worked as an Assistant Professor at Texas A&M University in Collge Station, TX and Bocconi University in Milan, Italy. Caleb completed a PhD in Marketing at the University of Colorado, Boulder, where his advisor was Margaret C. Campbell, and his undergraduate degree in business from Emory University. Caleb is a consumer psychologist whose research attempts, in at least a small way, to better understand what influences (a) consumers’ well-being, and (b) consumers’ impressions of brands. One line of research explores when consumers experience humor and how this experience shapes the way they think, feel, and behave. A second line of research investigates what makes things seem cool or uncool as well as how and why consumers pursue cool objects. Other research streams explore how consumers pursue both immediate and long-term goals and what shapes consumers' memory of, attitudes towards, and associations with brands.

Degrees

• Ph.D. Marketing
• University of Colorado, Boulder, Boulder, Colorado, United States
• What Makes Things Cool and Why Marketers Should Care
• B.B.A. Business
• Emory University, Atlanta, Georgia, United States
• Not applicable

Awards

• Outstanding Reviewer Award
• Journal of Consumer Research, Fall 2025
• Journal of Marketing, Spring 2021
• Journal of Consumer Research, Fall 2018
• Department of Marketing Research Excellence Award
• Department of Marketing, University of Arizona, Spring 2021
• Outstanding Marketing Instructor
• Eller College, University of Arizona, Spring 2021
• Finalist for best paper published in the Journal of Consumer Research in 2014
• Journal of Consumer Research, Fall 2017 (Award Finalist)
• Ferber Award
• Journal of Consumer Research, Fall 2015