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Jesper H Nielsen

  • Department Head, Marketing
  • Professor, Marketing
  • Member of the Graduate Faculty
Contact
  • jesper@eller.arizona.edu
  • Bio
  • Interests
  • Courses
  • Scholarly Contributions

Awards

  • Department of Marketing Teaching Excellence Award
    • University of Arizona Department of Marketing, Spring 2022
  • OMBA Faculty Fellow
    • Eller MBA Programs, Summer 2020
  • Ferber Award For Best Dissertation-Based Paper (Paul Connell's Dissertation)
    • Journal of Consumer Research, Fall 2015 (Award Finalist)
  • Outstanding Honor's Thesis Advisor
    • Eller UG, Spring 2014
  • Full Time MBA Outstanding Faculty Award (w/ Lisa Ordonez)
    • Eller Full Time MBA students, Spring 2012

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Interests

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Courses

2026-27 Courses

  • Market-Based Management
    MKTG 510 (Fall 2026)
  • Marketing Management
    MKTG 500 (Fall 2026)

2025-26 Courses

  • Honors Thesis
    MKTG 498H (Spring 2026)
  • Market-Based Management
    MKTG 510 (Spring 2026)
  • Honors Thesis
    MKTG 498H (Fall 2025)
  • Market-Based Management
    MKTG 510 (Fall 2025)
  • Marketing Management
    MKTG 500 (Fall 2025)

2024-25 Courses

  • Honors Independent Study
    MKTG 499H (Spring 2025)
  • Honors Thesis
    MKTG 498H (Spring 2025)
  • Independent Study
    MKTG 499 (Spring 2025)
  • Market-Based Management
    MKTG 510 (Spring 2025)
  • Honors Thesis
    MKTG 498H (Fall 2024)
  • Market-Based Management
    MKTG 510 (Fall 2024)
  • Marketing Management
    MKTG 500 (Fall 2024)

2023-24 Courses

  • Honors Independent Study
    MKTG 499H (Spring 2024)
  • Honors Thesis
    MKTG 498H (Spring 2024)
  • Independent Study
    MKTG 499 (Spring 2024)
  • Market-Based Management
    MKTG 510 (Spring 2024)
  • Honors Thesis
    MKTG 498H (Fall 2023)
  • Market-Based Management
    MKTG 510 (Fall 2023)
  • Marketing Management
    MKTG 500 (Fall 2023)

2022-23 Courses

  • Honors Independent Study
    MKTG 499H (Spring 2023)
  • Honors Thesis
    MKTG 498H (Spring 2023)
  • Independent Study
    MKTG 499 (Spring 2023)
  • Market-Based Management
    MKTG 510 (Spring 2023)
  • Special Topics in Marketing
    MKTG 696 (Spring 2023)
  • Honors Thesis
    MKTG 498H (Fall 2022)
  • Market-Based Management
    MKTG 510 (Fall 2022)
  • Marketing Management
    MKTG 500 (Fall 2022)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2022)

2021-22 Courses

  • Market-Based Management
    MKTG 510 (Spring 2022)
  • Market-Based Management
    MKTG 510 (Fall 2021)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2021)

2020-21 Courses

  • Market-Based Management
    MKTG 510 (Spring 2021)
  • Special Topics in Marketing
    MKTG 696 (Spring 2021)
  • Market-Based Management
    MKTG 510 (Fall 2020)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2020)

2019-20 Courses

  • Independent Study
    MKTG 699 (Spring 2020)
  • Market-Based Management
    MKTG 510 (Spring 2020)
  • Market-Based Management
    MKTG 510 (Fall 2019)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2019)
  • Senior Capstone
    MKTG 498 (Fall 2019)

2018-19 Courses

  • Honors Thesis
    MKTG 498H (Spring 2019)
  • Market-Based Management
    MKTG 510 (Spring 2019)
  • Honors Thesis
    MKTG 498H (Fall 2018)
  • Market-Based Management
    MKTG 510 (Fall 2018)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2018)

2017-18 Courses

  • Master's Report
    MKTG 909 (Summer I 2018)
  • Market-Based Management
    MKTG 510 (Spring 2018)
  • Special Topics in Marketing
    MKTG 696 (Spring 2018)
  • Independent Study
    MKTG 599 (Fall 2017)
  • Market-Based Management
    MKTG 510 (Fall 2017)
  • Mktg Policies+Operations
    MKTG 471 (Fall 2017)

2016-17 Courses

  • Honors Thesis
    MKTG 498H (Spring 2017)
  • Marketing Research for Manager
    MKTG 572E (Spring 2017)
  • Honors Thesis
    MKTG 498H (Fall 2016)
  • Market-Based Management
    MKTG 510 (Fall 2016)

2015-16 Courses

  • Market-Based Management
    MKTG 510 (Summer I 2016)
  • Master's Report
    MKTG 909 (Summer I 2016)
  • Master's Report
    MKTG 909 (Spring 2016)
  • Special Topics in Marketing
    MKTG 696 (Spring 2016)

Related Links

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Scholarly Contributions

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