Matthew Lapierre

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Courses

Scholarly Contributions

Chapters

• Lapierre, M., & Akers, C. (2018). Are Children Buying What Marketers Are Selling?. In 20 Questions about Youth and the Media. Peter Lang. doi:https://doi.org/10.3726/978-1-4331-3935-2

Journals/Publications

• Lapierre, M. A., & Aubrey, J. S. (2021). Resisting Privilege: Effects of a White Privilege Message Intervention and Conservative Media Use on Freedom Threat and Racial Attitudes. Mass Communication and Society, 1--27.
• Lapierre, M. A., & Choi, E. (2021). Parental awareness of new online advertising techniques targeting children: An exploratory study of American parents. Young Consumers, 22(2), 290-305. doi:10.1108/yc-12-2020-1271
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  Purpose This study aims to examine what parents from across the USA know about online advertising/marketing tactics directed at children, their familiarity with these tactics and what they believe about the appropriateness of using these promotional methods to target children. Design/methodology/approach The online survey company Qualtrics was used to collect data from 500 parents in the USA. Parents had to have at least one child between the ages of 5 and 14 to participate. To ensure socio-economic diversity, half of the participants had an associate degree or more of schooling while the other half of participants had some college or less. Participants were given vignettes describing 11 different online advertising/marketing tactics and were asked how familiar they were with each tactic, whether they could identify the tactic by name, at what age they believed their child could understand the promotional intent of the tactic and the age that they thought it was ethical to use this tactic with children. Findings The results revealed that parents were only moderately familiar with many of these advertising/marketing tactics and had difficulty identifying most of them by name. In addition, parents reported that, on average, most 11-year-old children would understand the purpose of these marketing approaches and that it was ethical to target children with them. Originality/value The results of this exploratory study offer researchers some key insights into how American parents perceive online advertising that targets children.
• Zhao, P., & Lapierre, M. A. (2021). Smartphones and social support: Longitudinal associations between smartphone use and types of support. Social Science Computer Review. doi:10.1177/0894439320988762
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  Smartphones provide users with a vast array of tools to reach out to the world. Smartphones can be used to reach out interpersonally with family, friends, and acquaintances, they can be used to scr...
• Zhao, P., Lapierre, M. A., Rains, S. A., & Segrin, C. (2021). When and why we disclose distress on SNSs: Perceived affordances, disclosure goals, and anticipated negative evaluations. Computers in Human Behavior, 125, 106964.
• Choi, E., & Lapierre, M. A. (2020). Media and Theory of Mind.
• Lapierre, M. A. (2020). Smartphones and loneliness in love: Testing links between smartphone engagement, loneliness, and relational health.. Psychology of popular media culture, 9(2), 125-134. doi:10.1037/ppm0000230
• Lapierre, M. A., & Custer, B. E. (2021). Testing relationships between smartphone engagement, romantic partner communication, and relationship satisfaction. Mobile Media & Communication, 9(2), 155-176. doi:10.1177/2050157920935163
• Lapierre, M. A., Krcmar, M., Choi, E., Haberkorn, K. A., & Locke, S. J. (2021). Take a deep breath: The effects of television exposure and family communication on family shopping-related stress. International Journal of Advertising, 40(4), 529-551. doi:10.1080/02650487.2020.1820205
• Zhao, P., & Lapierre, M. (2020). Stress, dependency, and depression: An examination of the reinforcement effects of problematic smartphone use on perceived stress and later depression. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 14(4). doi:https://doi.org/10.5817/CP2020-4-3
• Lapierre, M. A. (2019). Not quite herculean, but pretty darn close: the hazards of finding and recruiting child research participants. Journal of Children and Media, 13(4), 498-500.
• Lapierre, M. A. (2019). Smartphones and loneliness in love: Testing links between smartphone engagement, loneliness, and relational health.. Psychology of Popular Media Culture.
• Lapierre, M. A., & Rozendaal, E. (2019). A Cross-National Study Examining the Role of Executive Function and Emotion Regulation in the Relationship between Children’s Television Exposure and Consumer Behavior. Journal of Youth and Adolescence, 48(10), 1980-2004.
• Lapierre, M. A., Zhao, P., & Custer, B. E. (2019). Short-Term Longitudinal Relationships Between Smartphone Use/Dependency and Psychological Well-Being Among Late Adolescents. Journal of Adolescent Health, 65(5), 607-612.
• Krcmar, M., & Lapierre, M. A. (2018). Revising a measure to assess consumer-related family communication patterns. Young Consumers, 00--00.
• Lapierre, M. A., & Rozendaal, E. (2018). Cross-national differences in consumer socialization, development, and behavior: a comparison of children in the United States and the Netherlands. Journal of Children and Media, 12(4), 388-405.
• Lewis, M. N., & Lapierre, M. A. (2018). Should it stay or should it go now? Smartphones and relational health.. Psychology of popular media culture, 7(3), 384-398. doi:10.1037/ppm0000119
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  Since introduced in the mid-2000s, smartphones have become widely used, particularly among young adults. With the ability to connect to others across numerous modalities and occupy one’s time, these devices have become personal extensions for many people. However, recent research suggests that young
• Farrar, K. M., Lapierre, M. A., McGloin, R., & Fishlock, J. (2017). Ready, Aim, Fire! Violent Video Game Play and Gun Controller Use: Effects on Behavioral Aggression and Social Norms Concerning Violence. Communication Studies, 68(4), 369--384.
• Krcmar, M., Lapierre, M. A., Hoxie, A., & Colvett, J. (2017). Observing parent-child purchase related interactions in US-based retail environments: replication and extension. Journal of Children and Media, 11(3), 261--277.
• Lapierre, M. A. (2019). Advertising Literacy and Executive Function: Testing Their Influence on Children's Consumer Behavior. Media Psychology, 22(1), 39-59. doi:10.1080/15213269.2017.1345638
• Lapierre, M. A., Brown, A. M., Houtzer, H. V., & Thomas, T. J. (2017). Child-directed and nutrition-focused marketing cues on food packaging: links to nutritional content. Public Health Nutrition, 20(5), 765--773.
• Lapierre, M. A., Fleming-Milici, F., Rozendaal, E., McAlister, A. R., & Castonguay, J. (2017). The effect of advertising on children and adolescents. Pediatrics, 140(Supplement 2), S152--S156.
• Lapierre, M. A. (2015). Development and Persuasion Understanding: Predicting Knowledge of Persuasion/Selling Intent From Children's Theory of Mind. Journal of Communication, 65, 423--442.
• Lapierre, M. A. (2016). Emotion regulation and young children’s consumer behavior. Young Consumers, 17(2), 168--182.
• Lapierre, M. A., & Farrar, K. M. (2016). Learning to Love Guns? Gun-Based Gameplay’s Links to Gun Attitudes.. Psychology of Popular Media Culture.
• Lapierre, M. A., & Lewis, M. N. (2018). Should It Stay or Should It Go Now? Smartphones and Relational Health.. Psychology of Popular Media Culture, 7(3), 384-398. doi:10.1037/t01850-000
• Lapierre, M. A., & Vaala, S. E. (2015). Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children. Journal of Children and Media, 9, 212--230.
• Lapierre, M. A., Piotrowski, J. T., & Linebarger, D. L. (2014). Assessing the relationship between pediatric media guidance and media use in American families. Clinical pediatrics, 53(12), 1166--1173.
• Liebeskind, K. G., Piotrowski, J. T., Lapierre, M. A., & Linebarger, D. L. (2014). The home literacy environment: Exploring how media and parent--child interactions are associated with children's language production. Journal of Early Childhood Literacy, 14(4), 482--509.
• Linebarger, D. L., Barr, R., Lapierre, M. A., & Piotrowski, J. T. (2014). Associations between parenting, media use, cumulative risk, and children's executive functioning. Journal of Developmental \& Behavioral Pediatrics, 35(6), 367--377.
• Vaala, S. E., & Lapierre, M. A. (2014). Marketing genius: The impact of educational claims and cues on parents' reactions to infant/toddler DVDs. Journal of Consumer Affairs, 48(2), 323--350.
• Lapierre, M. A. (2013). Low-income child consumers across cultures: An investigation of children's consumer behavior in three diverse communities in North America. Journal of Children and Media, 7(2), 151--169.
• Piotrowski, J. T., Lapierre, M. A., & Linebarger, D. L. (2013). Investigating correlates of self-regulation in early childhood with a representative sample of English-speaking American families. Journal of Child and Family Studies, 22(3), 423--436.
• Lapierre, M. A., Piotrowski, J. T., & Linebarger, D. L. (2012). Background television in the homes of US children. Pediatrics, 130(5), 839--846.
• Lapierre, M. A., Vaala, S. E., & Linebarger, D. L. (2011). Influence of licensed spokescharacters and health cues on children's ratings of cereal taste. Archives of pediatrics \& adolescent medicine, 165(3), 229--234.
• Rozendaal, E., Lapierre, M. A., Van, R., & Buijzen, M. (2011). Reconsidering advertising literacy as a defense against advertising effects. Media Psychology, 14(4), 333--354.