Rain Wuyu Liu

Interests

Teaching

Public Relations; Intercultural Communication; Interpersonal Communication; Persuasion; Research Methods; Communication Campaign Design and Analysis

Research

Persuasion and Social Influence; Intercultural Communication; Interpersonal Communication; Social Normative Message Effects and Message Processing

Courses

Scholarly Contributions

Chapters

• Lapinski, M. K., Silk, K., Liu, R. W., & Totzkay, D. (2018). Models for environmental communication for unique populations : Cases from the field. In Environmental communication among minority populations(pp 6--27). Taylor and Francis.
• Liu, R. W., & Rynbrandt, M. (2018). Transformative intercultural communication programs that promote student integration. In Transformative student experiences in higher education: Meeting the needs of the twenty-first century student and modern workplace(pp 155--176). Rowman \& Littlefield.

Journals/Publications

• Liu, R. W., Lapinski, M. K., Kerr, J., Zhao, J., Tsering, B., & Lu, Z. (2022). Culturally derived measurement of social normative variables: The case of grassland conservation behaviors among Tibetan pastoralists. Frontiers in Communication. doi:https://doi.org/10.3389/fcomm.2021.770513
• Cheng, Y., Liu, R. W., & Foerster, T. A. (2021). Predicting intentions to practice COVID-19 preventative behaviors in the United States: A test of the risk perception attitude framework and the theory of normative social behavior. Journal of Health Psychology, 1-19. doi:doi.org/10.1177/13591053211057382
• Fanari, A., Liu, R. W., & Foerster, T. A. (2021). Homesick or sick-of-home? Examining the effects of reverse culture shock on students’ self-disclosure after studying abroad. Journal of Intercultural Communication Research, 0, 1-31. doi:https://doi.org/10.1080/17475759.2020.1866643
• Lapinski, M. M., Liu, R. W., Kerr, J., Zhao, J., Tsering, B., & Lu, Z. (2021). Culture and social norms: Behavioral decisions about grassland conservation among ethnically-Tibetan pastoralists. Journal of International and Intercultural Communication, 1–22. doi:https://doi.org/10.1080/17513057.2021.1916569
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  Accepted 28 Mar 2021, Published online: 04 May 2021
• Kahler, J., Liu, R. W., Newcomb, T., Herbst, S., & Gore, M. (2020). Public risk perceptions associated with Asian carp introduction and corresponding response actions. Management of Biological Invasions, 11(1), 80--95.
• Kerr, J. M., Bum, T., Lapinski, M. K., Liu, R. W., Lu, Z., & Zhao, J. (2019). The effects of social norms on motivation crowding: experimental evidence from the Tibetan Plateau. International Journal of the Commons, 13(1), 430--454.
• Lapinski, M. K., Liu, R. W., Kerr, J. M., Zhao, J., & Bum, T. (2019). Characterizing interpersonal influence for grassland conservation behaviors in a unique population. Environmental Communication, 13(5), 664--680.
• Boster, F. J., Liu, R. W., Cheng, Y., Kim, W., & Shaikh, S. J. (2018). The suasory force of sticky messages: An application to the application of sunscreen. Communication Studies, 69(1), 4--22.
• Meng, J., Peng, W., Tan, P., Liu, R. W., Cheng, Y., & Bae, A. (2018). Diffusion size and structural virality: The effects of message and network features on spreading health information on twitter. Computers in Human Behavior, 89, 111--120.
• Kerr, J. M., Lapinski, M. K., Liu, R. W., & Zhao, J. (2017). Long-term effects of payments for environmental services: Combining insights from communication and economics. Sustainability, 9(9), 1627.
• Shin, S. Y., Liu, R. W., Jang, J., & Bente, G. (2017). The benefits of distance and mediation: How people react to conflicts in video chat vs. FtF. Computers in Human Behavior, 73, 1--8.
• Boster, F. J., Liu, R. W., Poorisat, T., Cheng, Y., Kim, W., Salmon-Seidmann, N. D., & Salmon, C. T. (2016). Communicating to influence perceptions of social stigma: Implications for the use of signs by the homeless as a means of soliciting funds. American Behavioral Scientist, 60(11), 1293--1305.
• Liu, R. W., & Bresnahan, M. (2016). Cultural differences in perception of family obligation and request compliance in China and the US. Intercultural Communication Studies, 25(2), 111--130.
• Liu, R. W., Nelson, J. C., Pei, D. i., & Yang, Y. (2016). Embracing the opportunities ahead: An analysis of communication position announcements for 2013-2014. Communication Research Reports, 33(3), 259--264.

Presentations

• Cheng, Y., Liu, R. W., & Foerster, T. A. (2021, May). Predicting intentions to practice covid-19 preventative behaviors in the United States: A test of the risk perception attitude framework and the theory of normative social behavior. The 71st International Communication Association Annual Meeting. Online: ICA.
• Liu, R. W., & Foerster, T. A. (2021, Jan). Effective Communication Strategies on the Issue of Climate Change. Sustainable Tucson Workshop. Online: Sustainable Tucson.
• Liu, R. W., Cheng, Y., & Foerster, T. A. (2021, Nov). Testing the theory of normative social behavior in promoting COVID-19 preventative behaviors. The 107th National Communication Association Annual Meeting. Seattle, WA: The National Communication Association (NCA).
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  Preparing the manuscript for the Journal of Health Communication and NCA 2021
• Boster, F. J., Liu, R. W., Cheng, Y., Kim, W., & Shaikh, S. J. (2016, June). The suasory force of sticky messages: A case of asymmetric message effects. The 66th International Communication Association Annual Meeting. Fukuoka, Japan.
• Boster, F. J., Liu, R. W., Cheng, Y., Kim, W., & Shaikh, S. J. (2016, November). The suasory force of sticky messages: A application to the application of sunscreen. National Communication Association 102nd Annual Conference. Philadelphia, PA.
• Boster, F. J., Liu, R. W., Cheng, Y., Yan, X., & Townson, C. (2018, Nov). The suasory force of sticky messages: An replication and extension. The 104th National Communication Association Annual Meeting. Salt Lake City, UT.
• Boster, F., Thanomwong, P., Salmon, C. T., & Liu, R. W. (2015, November). Stigma and gaining compliance: The case of homelessness. National Communication Association 101st Annual Conference. Las Vegas, NV.
• Fanari, A., Liu, R. W., & Foerster, T. A. (2020, Nov). Homesick or sick-of-home? Examining the effects of reverse culture shock on students’ self-disclosure after studying abroad. The 106th National Communication Association Annual Meeting (virtual conference).
• Kerr, J., Bum, T., Lapinski, M., Liu, R. W., & Zhao, J. (2017, June). Social norms, conservation, and the long-term effects of short-term financial incentives. The United States Society for Ecological Economics 9th Biennial Conference. St. Paul, Minnesota.
• Kerr, J., Tsering, B., Lapinski, M., Liu, R. W., & Zhao, J. (2017, July). Social norms, financial incentives and motivation crowding: experimental evidence from the Tibetan Plateau. The 16th Biennial Conference of the International Association for the Study of the Commons. Utrecht, Netherlands.
• Lapinski, M. K., Zhuang, J., Rimal, R. N., Yun, D., Viken, G., Liu, R. W., & Chung, M. (2015, May). Maverick or marine: Priming collective group orientation and response to normative information. The 65th International Communication Association Annual Meeting. San Juan, Puerto Rico.
• Lapinski, M., Liu, R. W., Kerr, J., Zhao, J., & Bum, T. (2016, November). Characterizing interpersonal influence for grassland conservation behaviors in a unique population. National Communication Association 102nd Annual Conference. Philadelphia, PA.
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  Top Paper Award in the Environmental Communication Division
• Lapinski, M., Liu, R. W., Kerr, J., Zhao, J., & Tsering, B. (2018, May). Culture and social norms: Behavioral decisions about grassland conservation among ethnically-Tibetan pastoralists. The 68th International Communication Association Annual Meeting. Prague, Czech Republic.
• Lee, G. D., & Liu, R. W. (2020, May). Parent’s verbal mediation for children’s internet use. The 70th International Communication Association Annual Meeting. Online.
• Liu, R. W. (2013, November). Conflict management styles in romantic relationships between Chinese and American college students. National Communication Association 99th Annual Conference. Washington D.C.
• Liu, R. W. (2013, November). Cultural differences in obligation and reciprocity in China and the US. National Communication Association 99th Annual Conference. Washington D.C.
• Liu, R. W. (2014, November). The influence of social norms and outcome expectations on behavioral decision making: A cross-cultural study. The 2nd Annual Research Symposium of Environmental Science and Policy Program. East Lansing, MI.
• Liu, R. W., & Bresnahan, M. (2015, July). Cultural differences in perception of family obligation and request compliance in China and the U.S. The 21st International Conference of the International Association for Intercultural Communication Studies (IAICS). Hong Kong, China.
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  As the winner of the Outstanding Paper Award & Outstanding Young Scholar Award
• Liu, R. W., & Bresnahan, M. (2015, May). Cultural differences in perception of family obligation and request compliance in China and the U.S.. The 65th International Communication Association Annual Meeting. San Juan, Puerto Rico: International Communication Association (ICA).
• Liu, R. W., & Bresnahan, M. (2017, May). A second look at family obligation and request compliance cross-culturally: Reciprocity versus relationship. The 67th International Communication Association Annual Meeting. San Diego, CA.
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  Top Paper Award in the Intercultural Communication Division
• Liu, R. W., & Donohue, W. A. (2015, July). Promoting Communication between domestic and international students in the US: Effectiveness of an international buddy program. The 21st International Conference of the International Association for Intercultural Communication Studies (IAICS) cum the 11th Biennial International Conference of the China Association for Intercultural Communication (CAFIC). Hong Kong, China.
• Liu, R. W., & Gore, M. (2018, May). Exploring the human dimensions of Asian carp management in Michigan: Implications for wildlife related risk communication. The 68th International Communication Association Annual Meeting. Prague, Czech Republic.
• Liu, R. W., & Lapinski, M. (2017, May). The Influence of social norms on behaviors: Toward a culturally-based social normative approach. The 67th International Communication Association Annual Meeting. San Diego, CA.
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  Top Paper Award in the Intercultural Communication Division
• Liu, R. W., & Lapinski, M. K. (2019, May). The Influence of injunctive social norms on food waste prevention behaviors: Toward a culturally-based social normative approach. The 69th International Communication Association Annual Meeting. Washington D.C..
• Liu, R. W., & Schroeder, J. A. (2020, Aug). Moving Forward, Life after Pandemic. UArizona Virtual Lecture Series. Online: The College of Science and the College of Social and Behavioral Sciences at the University of Arizona.
• Liu, R. W., Carter, S. N., Strawser, M., & Smith, S. (2020, Nov). Thriving in a multigenerational workplace: Generational diversity as an emerging organizational culture and its impact on organizational communication patterns. The 106th National Communication Association Annual Meeting. Online: NCA.
• Liu, R. W., Lapinski, M. K., Kerr, J., Zhao, J., Tsering, B., & Lu, Z. (2020, May). Culturally derived measurement of social normative variables: The case of grassland conservation behaviors among Tibetan pastoralists. The 70th International Communication Association Annual Meeting. Online: ICA.
• Liu, R. W., Lee, G. D., Collis, C., & Tressel, K. (2018, Nov). Love better by fighting smarter: Romantic conflict management styles among intercultural couples and the influential factors in the choice of the styles. The 104th National Communication Association Annual Meeting. Salt Lake City, UT.
• Liu, R. W., Lee, G. D., Collis, C., Tressel, K., & Norton, A. (2019, May). The perceived effectiveness of executive leadership communication among management-level staff. The 69th International Communication Association Annual Meeting. Washington D.C..
• Liu, R. W., Nelson, J., Pei, D., & Yang, Y. (2015, November). Embracing the opportunities ahead: An analysis of communication position announcements. National Communication Association 101st Annual Conference. Las Vegas, NV.
• Meng, J., Peng, W., Tan, P., Liu, R. W., Cheng, Y., & He, X. (2016, November). The scale and the range of information transmission: The impacts of message and network features on spreading health messages in social media. National Communication Association 102nd Annual Conference. Philadelphia, PA.
• Nelson, J., Liu, R. W., Shin, S. Y., Viken, G., & Balogh, B. (2014, May). To catch a cheater: An exploratory analysis of confessions and denials. The 65th International Communication Association Annual Meeting. San Juan, Puerto Rico.
• Park, H. S., Choi, S. Y., Joo, H., Oh, J. Y., Liu, R. W., & Nelson, J. (2013, November). Perceived descriptive norms and unauthorized downloading. National Communication Association 99th Annual Conference. Washington D.C..
• Shin, S. Y., Liu, R. W., Jang, J., & Bente, G. (2015, June). Comparison between video chat and face-to-face interpersonal conflict. The 66th International Communication Association Annual Meeting. Fukuoka, Japan.
• Zhuang, J., Lapinski, M. K., Rimal, R., Liu, R. W., & Yun, D. (2015, June). Using normative information to influence collective-efficacy and behavioral decision-making about water conservation. The 66th International Communication Association Annual Meeting. Fukuoka, Japan.