Tirthankar Roy
- Senior Lecturer, Marketing
- Member of the Graduate Faculty
Contact
- (520) 621-7479
- McClelland Hall, Rm. 320
- Tucson, AZ 85721
- royt1@arizona.edu
Degrees
- Ph.D. Marketing
- UCLA, Los Angeles, California, United States
Awards
- Marketing Department Service Excellence Award 2020-2021
- Marketing Department, Eller College of Management, Summer 2021
Interests
No activities entered.
Courses
2025-26 Courses
-
Pricing Strategy and Tactics
MKTG 556 (Fall 2025)
2024-25 Courses
-
Independent Study
MKTG 599 (Summer I 2025) -
Master's Report
MKTG 909 (Summer I 2025) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2025) -
Independent Study
MKTG 599 (Fall 2024) -
Intro Statistics for Managers
MKTG 552 (Fall 2024) -
Master's Report
MKTG 909 (Fall 2024) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2024) -
Special Topics/Marketing
MKTG 555E (Fall 2024)
2023-24 Courses
-
Independent Study
MKTG 599 (Summer I 2024) -
Master's Report
MKTG 909 (Summer I 2024) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2024) -
Independent Study
MKTG 599 (Spring 2024) -
Master's Report
MKTG 909 (Spring 2024) -
Pricing Strategy and Tactics
MKTG 556 (Spring 2024) -
Independent Study
MKTG 599 (Fall 2023) -
Intro Statistics for Managers
MKTG 552 (Fall 2023) -
Master's Report
MKTG 909 (Fall 2023) -
Special Topics/Marketing
MKTG 555E (Fall 2023)
2022-23 Courses
-
Master's Report
MKTG 909 (Summer I 2023) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2023) -
Independent Study
MKTG 599 (Spring 2023) -
Pricing Strategy and Tactics
MKTG 556 (Spring 2023) -
Independent Study
MKTG 599 (Fall 2022) -
Intro Statistics for Managers
MKTG 552 (Fall 2022) -
Master's Report
MKTG 909 (Fall 2022) -
Pricing & Channels
MKTG 426 (Fall 2022) -
Special Topics/Marketing
MKTG 555E (Fall 2022)
2021-22 Courses
-
Independent Study
MKTG 599 (Summer I 2022) -
Master's Report
MKTG 909 (Summer I 2022) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2022) -
Brand Management
MKTG 453 (Spring 2022) -
Independent Study
MKTG 599 (Spring 2022) -
Intro Statistics for Managers
MKTG 552 (Fall 2021) -
Pricing & Channels
MKTG 426 (Fall 2021) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2021) -
Special Topics/Marketing
MKTG 555E (Fall 2021)
2020-21 Courses
-
Independent Study
MKTG 599 (Summer I 2021) -
Master's Report
MKTG 909 (Summer I 2021) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2021) -
Independent Study
MKTG 599 (Spring 2021) -
Marketing Strategy
MKTG 546 (Spring 2021) -
Master's Report
MKTG 909 (Spring 2021) -
Independent Study
MKTG 599 (Fall 2020) -
Intro Statistics for Managers
MKTG 552 (Fall 2020) -
Master's Report
MKTG 909 (Fall 2020) -
Pricing & Channels
MKTG 426 (Fall 2020) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2020) -
Special Topics/Marketing
MKTG 555E (Fall 2020)
2019-20 Courses
-
Master's Report
MKTG 909 (Summer I 2020) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2020) -
Pricing & Channels
MKTG 426 (Spring 2020) -
Pricing Strategy and Tactics
MKTG 556 (Spring 2020) -
Intro Statistics for Managers
MKTG 552 (Fall 2019) -
Master's Report
MKTG 909 (Fall 2019) -
Pricing & Channels
MKTG 426 (Fall 2019) -
Special Topics/Marketing
MKTG 555E (Fall 2019)
2018-19 Courses
-
Independent Study
MKTG 599 (Summer I 2019) -
Master's Report
MKTG 909 (Summer I 2019) -
Pricing Strategy and Tactics
MKTG 556 (Summer I 2019) -
Honors Thesis
MKTG 498H (Spring 2019) -
Mktg Policies+Operations
MKTG 471 (Spring 2019) -
Pricing & Channels
MKTG 426 (Spring 2019) -
Pricing Strategy and Tactics
MKTG 556 (Spring 2019) -
Honors Thesis
MKTG 498H (Fall 2018) -
Master's Report
MKTG 909 (Fall 2018) -
Pricing & Channels
MKTG 426 (Fall 2018) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2018) -
Special Topics/Marketing
MKTG 555E (Fall 2018)
2017-18 Courses
-
Independent Study
MKTG 599 (Summer I 2018) -
Master's Report
MKTG 909 (Summer I 2018) -
Mktg Policies+Operations
MKTG 471 (Spring 2018) -
Pricing & Channels
MKTG 426 (Spring 2018) -
Special Topics/Marketing
MKTG 555E (Spring 2018) -
Master's Report
MKTG 909 (Fall 2017) -
Pricing & Channels
MKTG 426 (Fall 2017) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2017)
2016-17 Courses
-
Master's Report
MKTG 909 (Summer I 2017) -
Special Topics/Marketing
MKTG 555E (Summer I 2017) -
Mktg Policies+Operations
MKTG 471 (Spring 2017) -
Pricing & Channels
MKTG 426 (Spring 2017) -
Master's Report
MKTG 909 (Fall 2016) -
Pricing & Channels
MKTG 426 (Fall 2016) -
Pricing Strategy and Tactics
MKTG 556 (Fall 2016)
2015-16 Courses
-
Master's Report
MKTG 909 (Summer I 2016) -
Special Topics/Marketing
MKTG 555E (Summer I 2016) -
Mktg Policies+Operations
MKTG 471 (Spring 2016) -
Spcl Topics In Marketing
MKTG 460 (Spring 2016)
Scholarly Contributions
Journals/Publications
- Roy, T. (2015). How Sales Manager Experience and historical data trends affect Decision Making. European Journal of Marketing, 49(9/10), 1484-1504.More infoConditionally Accepted - Will not be sent back to any more reviewers. Editor will make a final decision after reading our responses. The order of authorship for this conditionally accepted paper is:Thomas E. DeCarlo, Tirthankar Roy, Michael J. Barone
