Matthew M Mars

Interests

Teaching

Community InnovationSocial EntrepreneurshipApplied Humanities

Research

Community Innovation and DevelopmentAlternative and Fringe ConsumptionEntrepreneurial Humanism

Courses

Scholarly Contributions

Books

• Mars, M. M., & Hoskinson, S. (2013). A cross-disciplinary primer on the meaning and principles of innovation. London: JAI/Elsevier Press..
• Mars, M. M., & Metcalfe, A. S. (2009). The entrepreneurial domains of US higher education: ASHE –Higher Education Report Series, 34 (5). San Francisco, CA: Jossey-Bass.

Chapters

• Moravec, B. G., Mars, M. M., Cuthbert, D., & Barnacle, R. (2021). STEM PhD student preparation in the eras of cross-sector convergence and global climate crisis: An autobiographical exploration. In The PhD at the End of the World: Provocations for the Doctorate and Our Contested Future(pp 27-44). New York: Springer.
• Mars, M. M. (2014). Extending the legacy of the land grant institution as a social innovation: A new version for university technology transfer and entrepreneurship.. In Volume 24: Advances in the Study of Entrepreneurship, Innovation and Economic Growth: Innovative Pathways for University Entrepreneurship in the 21st Century.(pp 209-226). London: JAI/Elsevier Press.
• Mars, M. M. (2013). Community college economic and workforce development in the neoliberal and academic capitalist context. In Understanding Community Colleges(pp 217-230). New York: Routledge, Taylor and Francis.
• Mars, M. M. (2012). An innovative vision for economic development in higher education: An essay on balancing community growth and global competitiveness. In Volume 22: Advances in the Study of Entrepreneurship, Innovation and Economic Growth: Entrepreneurship and Global Competitiveness in Regional Economies: Determinants and Policy Implications(pp 219-233). London: JAI/Elsevier Press.
• Mars, M. M. (2010). The organizational workshop: A conceptual exploration of the boundary spanning role of university entrepreneurship and innovation centers. In Volume 21: Advances in the Study of Entrepreneurship, Innovation and Economic Growth: Spanning Boundaries and Disciplines: University Commercialization in the Idea Age(pp 119-138). London: JAI/Elsevier Press.
• Mars, M. M. (2009). College student eco-entrepreneurship: A social movement perspective. In Volume 20: Advances in the Study of Entrepreneurship, Innovation and Economic Growth: Frontiers in Eco-Entrepreneurship Research(pp 153-172). London: JAI/Elsevier Press.
• Mars, M. M. (2009). Exploring the privatized dimension of entrepreneurship education and its link to the emergence of the college student entrepreneur. In Living and Learning in the Shadow of the “Shopocalypse”: Towards a Critical Pedagogy of Consumption(pp 97-107). New York: Routledge, Taylor and Francis.
• Mars, M. M., & Hoskinson, S. (2009). Intersecting entrepreneurship and law: An experiential learning exchange. In Handbook of University-Wide Entrepreneurship Education(pp 191-202). Northampton, MA:: Edward Elgar Publishing, Inc.
• Mars, M. M., Bercovitz, J., & James, B. E. (2009). Toward measuring the social value of university innovations: A review of the literature. In Volume 19 Advances in the Study of Entrepreneurship, Innovation and Economic Growth: Measuring the Social Value of Innovation: A Link in the University Technology Transfer and Entrepreneurship Equation(pp 1-28). London: JAI/Elsevier Press.

Journals/Publications

• Mars, M. M., Schau, H. J., & Thorp, T. E. (2021). If you don’t tell your story, someone else will: Narrative neglect in local food marketing. Journal of the Academy of Marketing Sciences.
• Foerster, T., Mars, M. M., Torres, R. M., & Sias, P. M. (2022). Human-Wildlife Conflict Mitigation and Non-formal Education and Community Outreach: An Examination of the Self-Efficacy and Professional Development Needs of Wildlife Managers. Human Dimensions of Wildlife, 27(3), 220-235. doi:10.1080/10871209.2021.1910881
• Mars, M. M., & Moravec, B. (2022). Ph.D. Students as Boundary Spanning Agents: An Exploration of Student Values, Goals, and Agency in the Era of Cross-Sector Permeation. Studies in Graduate and Postdoctoral Education, 13(2), 205-220. doi:10.1108/SGPE-08-2021-0057
• Mars, M. M. (2021). Analogical and Metaphorical Thinking, Storytelling, and Entrepreneurial Leadership Development: A Visual Art-Based Learning Innovation. Entrepreneurship Education and Pedagogy, 4(1), 64-81. doi:10.1177/2515127419890331
• Waters, K., & Mars, M. M. (2021). Rancher perceptions of and attitudes toward Mexican gray wolves: An exploration of community dialogue. Human Dimensions of Wildlife, 26(1), 48-64. doi:10.1080/10871209.2020.1793034
• Mars, M. M. (2020). From within the Shadows of the Everyday: Localized Entrepreneurship and the Dilemma of Scale. Community Development, 51(5), 628-645. doi:10.1080/15575330.2020.1825504
• Mars, M. M. (2020). Inter-organizational dynamics and the ecology of localized entrepreneurship. Community Development, 51(1), 53-71. doi:10.1080/15575330.2020.1713835
• Mars, M. M., & Bronstein, J. (2020). The population ecology of undesigned systems: An analysis of the Arizona charter school system. Journal of Organization Design, 9(17), 1-18. doi:10.1186/s41469-020-00083-y
• Mars, M. M., & Schau, H. J. (2019). The jazziness of local food work: Organization level ingenuity and the entrepreneurial formation and evolution of local food systems.. Rural Sociology, 84(2), 257-283. doi:10.1111/ruso.12244
• DeKoker, T., Mars, M. M., Torres, R. M., & Quist, T. M. (2018). Wild greens knowledge and consumption: A qualitative exploration of human agency in the Southern Arizona food system. Food, Culture & Society: An International Journal of Multidisciplinary Research, 21(3), 331-349. doi:10.1080/15528014.2018.1451040
• Jeffers-Sample, A., Mars, M. M., Rice, A. M., & Torres, R. M. (2018). Examining the Entrepreneurial Leadership Proclivities of Extension Educators. Journal of Extension, 56(6 Article 6FEA4).
• Mars, M. M., & Bronstein, J. (2018). The promise of the organizational ecosystem metaphor: An argument for biological rigor. Journal of Management Inquiry, 27(4), 382-391. doi:10.1177/1056492617706546
• Mars, M. M., & Schau, H. J. (2018). What is Local Food Entrepreneurship? Variations in the Commercially and Socially Oriented Features of Entrepreneurship in the Southeastern Arizona Local Food System. Rural Sociology, 83(3), 568-597. doi:10.1111/ruso.12197
• Mars, M. M., & Torres, R. M. (2018). Developing collegiate student proclivities to entrepreneurial leadership. Journal of Leadership Education, 17(4), 110-129. doi:10.12806/V17/I4/R7
• Cubillas, S., Mars, M. M., Torres, R. M., & Sias, P. M. (2017). Tourist Authenticity and Value Co-Creation: An Exploration of Two Local Wineries in Southeastern Arizona, USA. Journal of Rural and Community Development, 12(1), 34-54.
• Mars, M. M. (2017). Entrepreneurial Science and the Training and Aspirations of STEM-Focused Agriculture Graduate Students: An Exploration. NACTA Journal, 61(1), 33-40.
• Mars, M. M., & Hart, J. (2017). Graduate STEM-Based Agriculture Education and Women Agriculturalists: An Agency Perspective. Journal of Agricultural Education, 58(3), 256-274. doi:10.5032/jae.2017.03256
• Mars, M. M., & Schau, H. J. (2017). Institutional entrepreneurship and the negotiation and blending of the Southern Arizona local food system. Agriculture and Human Values, 34(2), 407-422. doi:10.1007/s10460-016-9722-3
• Mars, M. M. (2016). The Meaning and Relevancy of Entrepreneurship and Innovation: An Exploration of Agriculture Teacher Preparation and Perspectives. Journal of Agricultural Education, 57(3), 55-69. doi:10.5032/jae.2016.03055
• Mars, M. M., & Ball, A. (2016). Toward the Development of a Holistic Agricultural Literacy Taxonomy. Journal of Agricultural Education, 57(1), 56-72. doi:10.5032/jae.2016.01056
• Mars, M. M., Bresonis, K., & Szelényi, K. (2016). Who am I versus who can I become? Exploring women’s science identities in STEM Ph.D. programs.. Review of Higher Education, 40(1), 1-31. doi:10.1353/rhe.2016.0036.
• Zamudio, J. M., Mars, M. M., & Torres, R. M. (2016). A Qualitative Exploration of Entrepreneurial Learning among Southern Arizona Small-Scale Farmers and Ranchers. Journal of Extension, 54(2 (Article 2FEA4)).
• Mars, M. M. (2015). From bread we build community: Entrepreneurial leadership and the co-creation of local food businesses and systems.. Journal of Agriculture, Food Systems, and Community Development, 5(3), 63-77. doi:10.5304/jafscd.2015.053.005
• Mars, M. M. (2015). Interdisciplinary entrepreneurial leadership and the development of agricultural innovators. Journal of Agricultural Education, 56(3), 178-194. doi:10.5032/jae.2015.03178
• Mars, M. M., Bronstein, J., & Sullivan, T. L. (2015). The ecosystem of dark networks: A biological perspective. Combatting Terrorism Exchange, 5(3), 31-36.
• Mars, M. M., & Torres, R. M. (2014). Enhancing Agricultural Leadership Education through the Inclusion of Entrepreneurial Principles and Practices. NACTA Journal, 58(4), 284-289.
• Mars, M. M., Bresonis, K., & Szelényi, K. (2014). Science and engineering doctoral student socialization, logics, and the national economic agenda: Alignment or disconnect?. Minerva, 52(3), 351-379. doi:10.1007/s11024-014-9256-z
• Mars, M. M., & Burd, R. M. (2013). Impact over revenue: Toward a social entrepreneurship model for university technology transfer. Journal of Entrepreneurship and Organization Management, 2(1), 1-7.
• Mars, M. M., Burd, R. M., & Panayi, N. D. (2013). The promise of digital (mobile) health in cancer prevention and treatment 9 (5), 613-617.. Future Oncology/Future Medicine, 9(5), 613-617.

Proceedings Publications

• Mars, M. M., & Burd, R. M. (2013, Summer). Entrepreneurial strategies for public higher education creating value for Arizona. In Gary Rhoades and Jenny J. Lee (Eds.). Is Higher Education Ready for Arizona’s Future?. In 102nd Arizona Town Hall, 102, 136-155.

Presentations

• Mars, M. M. (2022, February). From Bread to Beer: The Ecology of Localized Entrepreneurship and Community Innovation. University of Wyoming Haub School School of Environment and Natural Resources Guest Lecture. Laramie, Wyoming: University of Wyoming Haub School of Environment and Natural Resources.
• Mars, M. M., & Schau, H. J. (2021, December). Reclaiming the Story: Visual Narratives and the Value Propositions of Local Food. University of Arizona Museum of Art: At the Table Speaker Series. Tucson, AZ: University of Arizona Museum of Art.
• Mars, M. M. (2019, June 2019). The Ecology of Local Entrepreneurship Systems: An Analysis of the Southern Arizona Craft Brewery Sector. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Anchorage, AK: Agriculture, Food, and Human Values Society.
• Mars, M. M. (2019, March 2019). Why is innovation overrated?. TEDxUA. The University of Arizona: TEDx.
• Mars, M. M., & Hart, J. (2019, Nov 2019). Developing the Entrepreneurial Agency of Higher Education Graduate Students: A Multi-University, Project-Based Pilot Course. Annual Conference of the Association for the Study of Higher Education.
• Mars, M. M., & Schau, H. J. (2019, Aug 2019). The Rise of Peasant Marketing: Questing for Authenticity through Idiosyncrasy and Chaos in an Age of Fetishized Perfection. Annual Conference of the Rural Sociological Society. Richmond, VA: Rural Sociological Society.
• Mars, M. M., & Wentzel-Fisher, S. (2019, June 2019). In the Shadows of Innovation: Local Food Entrepreneurship and Everyday Ingenuity. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Anchorage, AK: Agriculture, Food, and Human Values Society.
• Mars, M. M., & Schau, H. J. (2018, June). Organization level ingenuity and the entrepreneurial formation and evolution of local food systems. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Madison, WI: Agriculture, Food, and Human Values Society.
• Schau, H. J., & Mars, M. M. (2018, July). Negotiating marketplace logics to facilitate legitimacy. Consumer, Culture, and Theory Annual Conference. Odense, Denmark: Consumer, Culture, and Theory.
• Schau, H. J., & Mars, M. M. (2018, June). The Jazziness of Local Food Work: Organization Level Ingenuity and the Evolution of Local Food Systems. Consumer Culture Theory Conference. Odense, Denmark: Consumer Culture Theory.
• Mars, M. M. (2017, June). What is local food entrepreneurship? An exploration of the commercial and social variations of entrepreneurial strategies in the Southern Arizona local food system.. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Los Angeles, CA: Agriculture, Food, and Human Values Society.
• Mars, M. M., Schau, H. J., & Sias, P. M. (2017, June). The localization of local food systems: Public narratives and taste regimes across the Western United States.. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Los Angeles, CA: Agriculture, Food, and Human Values Society.
• Mars, M. M., Schau, H. J., & Sias, P. M. (2017, June). The localization of local food systems: Public narratives and taste regimes across the Western United States. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Los Angeles, CA: Agriculture, Food, and Human Values Society.
• Schau, H. J., Mars, M. M., & Sias, P. M. (2017, July). Edible Magazine: A primer on local food systems and regional cuisine. Consumer Culture Theory Annual Conference. Irvine, CA: Consumer Culture Theory.
• Mars, M. M. (2017, February 4). Applying Innovation Principles and Practices to Community-Based and Experiential Learning. Keynote Address: Arizona Science Teachers Association Statewide Conference. Tucson, AZ: Arizona Science Teachers Association.
• Mars, M. M. (2015, January). Department of Defense Office of Net Assessment counter-terrorism workshop. Department of Defense Office of Net Assessment.
  More info

  Inivted to participate in Net Assessment counter-terroism workshop to aid in the facilitation of a discussion on the organizational ecosystem metaphor.
• Mars, M. M., & Schau, H. J. (2015, Feb/2015). Crops to crafts: Negotiating authenticity infarmers’ markets. American Marketing Association Marketing Educators’ Meeting. San Antonio, TX: American Marketing Association.
• Mars, M. M., & Schau, H. J. (2015, February). Crops to Crafts: Negotiating Authenticity in Farmers’ Markets. American Marketing Association Marketing Educators' Conference. San Antonio, TX: AMA.
• Mars, M. M., & Schau, H. J. (2015, June/Summer). Uncovering the local-global market logic dynamic: A critical analysis of the Southern Arizona food movement.. Consumer Culture Theory Conference. Little Rock, AR: Consumer Culture Theory Consortium.
• Mars, M. M., & Szelényi, K. (2014, Nov/Fall). The mis-specified STEM crisis (Symposium). Association for the Study of Higher Education Annual Conference. Washington, D.C.: Association for the Study of Higher Education.
• Mars, M. M., & Szelényi, K. (2014, Novemebr). The Mis-Specified STEM Crisis. Annual Meeting of the Association for the Study of Higher Education.
• Mars, M. M. (2012, April/Spring). Community college economic and workforce development in the neoliberal and academic capitalist context. The Council for the Study of Community Colleges 2012 Annual Conference. Orlando, FL: The Council for the Study of Community Colleges.
• Mars, M. M., Szelényi, K., & Bresonis, K. (2012, Nov/Fall). STEM doctoral student socialization, logics, and the national economic agenda: Alignment or disconnect between science and entrepreneurship. Association for the Study of Higher Education Annual Meeting. Las Vegas, NV: Association for the Study of Higher Education.
• Mars, M. M. (2010, April/Spring). Empathy or strategy? Student citizenship, social movements, and the market. American Educational Research Association Annual Meeting. Denver, CO: American Educational Research Association.
• Mars, M. M., & Hoskinson, S. (2010, Nov/Fall). Assessing non-commercial value ropositions: A socially-oriented tool for entrepreneurship students and educators. Satter Conference on Social Entrepreneurship. New York City: Berkley Center for Entrepreneurial Studies, Leonard N. Stern School of Business, New York University.
• Mars, M. M., Andre-Beckley, L., Ulanoff, S., & Weinberg, L. (2010, April/Spring). Conceptualizing the role of the professional practice doctorate in promoting leadership in public service institutions. American Educational Research Association Annual Meeting. Denver, CO: American Educational Research Association.
• Mars, M. M. (2008, Nov/Fall). The socially-oriented student entrepreneur. Annual Meeting of the Association of the Study of Higher Education. Jacksonville, FL: Association of the Study of Higher Education.
• Mars, M. M., & Rios-Aguilar, C. (2008, Nov/Fall). Entrepreneurship: Theoretical rigor or practical convenience (Roundtable). Annual Meeting of the Association of the Study of Higher Education. Jacksonville, FL: Association of the Study of Higher Education.
• Mars, M. M., & Hart, J. (2007, Nov/Fall). Science educators: Two houses but no home?. Annual Meeting of the Association of the Study of Higher Education. Louisville, KY: Association of the Study of Higher Education.
• Mars, M. M., & Hoskinson, S. (2007, Nov/Fall). Intersecting entrepreneurship and law education: A learning exchange model for the knowledge economy. Handbook of University-Wide Entrepreneurship Education and Invited Conference. Winston-Salem, N.C.: Wake Forest University/Kauffman Foundation.
• Mars, M. M., Mars, M. M., & Mars, M. M. (2007, Nov/Fall). The role and relevance of faculty work: Beyond the boundaries of the academy (Symposium). Annual Meeting of the Association of the Study of Higher Education. Louisville, KY: Association of the Study of Higher Education.
• Mars, M. M. (2006, Nov/Fall). Conceptualizing the entrepreneurial cultures of faculty within the capitalist academy. Annual Meeting of the Association of the Study of Higher Education. Anaheim, CA: Association of the Study of Higher Education.
• Mars, M. M. (2005, Nov/Fall). Academic capitalism: Beyond the book – entrepreneurialism, curriculum, and instruction (Symposium). Annual Meeting of the Association of the Study of Higher Education. Philadelphia, PA: Association of the Study of Higher Education.
• Mars, M. M., & Ginter, M. (2005, Oct/Fall). Digital entanglement: Coping with technology in instruction (Forum). Annual Conference on Information Technology of the League for Innovation in the Community College. Dallas, TX: League for Innovation in the Community College.

Poster Presentations

• Mars, M. M., Szelényi, K., & Bresonis, K. (2021, November). From community outreach to political activism: The public good in STEM doctoral students’ science identities.. Association for the Study of Higher Education Annual Conference. San Juan, Puerto Rico: Association for the Study of Higher Education.
• Thorp, T., Mars, M. M., Black, A., Burd, R., & Nelson, B. (2019, June 2019). Nanotechnology 2020: Preparing Students for Nanotechnology Applications in Agriculture and the Life Sciences. North American College and Teachers of Agriculture Annual Conference. Twins Falls, ID: North American College and Teachers of Agriculture.
• Thorp, T., & Mars, M. M. (2018, June). Visual representation of local food in conventional and unconventional marketplaces. Annual Meeting and Conference of the Agriculture, Food, and Human Values Society. Madison, WI: Agriculture, Food, and Human Values Society.
• Phillips, C. K., Mars, M. M., Rice, A. M., & Torres, R. M. (2017, May). How do college students learn about food systems?. American Association of Agricultural Education Annual Meeting. San Luis Obispo, CA: American Association of Agricultural Education.
  More info

  American Association of Agricultural Education
• Colville, C. M., Torres, R. M., Molina, Q. F., & Mars, M. M. (2016, September). Professional Development Needs Among School-based Agriculture Teachers in Arizona. 2016 Western Region AAAE Annual Meeting and Research Conference. Tucson, AZ: Western Region of the American Association for Agricultural Education.
• * Keith, C. M., Torres, R. M., & Mars, M. M. (2015, October). Professional Development Needs Among School-based Agriculture Teachers in Arizona. 2015 CALS Poster Forum. University of Arizona: College of Agriculture and Life Sciences.
  More info

  *For Master's Thesis project.
• * Keith, C. M., Torres, R. M., & Mars, M. M. (2015, October). Professional Development Needs Among School-based Agriculture Teachers in Arizona. College of Agriculture and Life Sciences Poster Forum. University of Arizona: College of Agriculture and Life Sciences.
  More info

  *For Master's Thesis project.

Reviews

• Mars, M. M. (2016. A story of urban farming and the cultivation of community and the human spirit [Book review](pp 135-136). Journal of Agriculture, Food Systems, and Community Development..
• Mars, M. M. (2015. The framing and celebration of the American local grain movement [Book review].(pp 209-211). Journal of Agriculture, Food Systems, and Community Development, 6(1).