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Yotam Shmargad

  • Associate Professor, School of Government and Public Policy
  • Assistant Professor, Statistics-GIDP
  • Member of the Graduate Faculty
Contact
  • (520) 621-3962
  • Social Sciences, Rm. 314B
  • Tucson, AZ 85721
  • yotam@arizona.edu
  • Bio
  • Interests
  • Courses
  • Scholarly Contributions

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Courses

2024-25 Courses

  • Digital Research
    PA 572 (Fall 2024)
  • POL in the Digital Age
    POL 424 (Fall 2024)

2023-24 Courses

  • Digital Traces
    POL 688 (Spring 2024)
  • Honors Thesis
    POL 498H (Spring 2024)
  • POL in the Digital Age
    POL 424 (Spring 2024)
  • Honors Thesis
    POL 498H (Fall 2023)

2022-23 Courses

  • Digital Research
    PA 572 (Spring 2023)
  • Honors Thesis
    POL 498H (Spring 2023)
  • Independent Study
    POL 699 (Spring 2023)
  • POL in the Digital Age
    POL 424 (Spring 2023)
  • Honors Thesis
    POL 498H (Fall 2022)
  • Independent Study
    POL 699 (Fall 2022)
  • Internship
    PA 593 (Fall 2022)
  • POL in the Digital Age
    POL 424 (Fall 2022)
  • Stats for Public/NP Admin
    PA 550 (Fall 2022)

2021-22 Courses

  • Digital Research
    PA 572 (Spring 2022)
  • Honors Independent Study
    POL 499H (Spring 2022)
  • POL in the Digital Age
    POL 424 (Spring 2022)
  • Digital Traces
    POL 688 (Fall 2021)
  • POL in the Digital Age
    POL 424 (Fall 2021)

2020-21 Courses

  • Digital Research
    PA 572 (Spring 2021)
  • Independent Study
    POL 699 (Spring 2021)
  • POL in the Digital Age
    POL 424 (Spring 2021)

2019-20 Courses

  • Computational Social Science
    INFO 514 (Spring 2020)
  • POL in the Digital Age
    POL 424 (Spring 2020)
  • Digital Research
    PA 572 (Fall 2019)
  • POL in the Digital Age
    POL 424 (Fall 2019)

2018-19 Courses

  • Independent Study
    POL 499 (Summer I 2019)
  • Computational Social Science
    INFO 514 (Spring 2019)
  • POL in the Digital Age
    POL 424 (Spring 2019)

2017-18 Courses

  • Independent Study
    INFO 499 (Summer I 2018)
  • Computational Social Science
    ESOC 414 (Spring 2018)
  • Computational Social Science
    INFO 514 (Spring 2018)
  • Directed Research
    INFO 692 (Spring 2018)
  • Independent Study
    INFO 499 (Spring 2018)

2016-17 Courses

  • Computational Social Science
    ESOC 414 (Spring 2017)
  • Computational Social Science
    INFO 514 (Spring 2017)
  • Independent Study
    ISTA 499 (Spring 2017)
  • Quantitative Methods
    ESOC 302 (Spring 2017)
  • Independent Study
    ISTA 499 (Fall 2016)
  • Quantitative Methods
    ESOC 302 (Fall 2016)

2015-16 Courses

  • Internship
    ISTA 493 (Spring 2016)

Related Links

UA Course Catalog

Scholarly Contributions

Chapters

  • Kenski, K. M., Rains, S. A., Shmargad, Y., Coe, K., & Bethard, S. J. (2024). Incivility in 2020 Presidential Candidate Social Media Posts and Posts that Cite them. In Social Media Politics.
  • Klar PhD, S. M., & Shmargad, Y. (2020). Curating the News: How Social Media Facilitates Selective Exposure. In Dynamics of American Democracy: Partisan Polarization, Political Competition and Government Performance.
  • Klar PhD, S. M., & Shmargad, Y. (2020). “Curating the News: How Social Media Facilitates Selective Exposure.”. In Dynamics of American Democracy: Partisan Polarization, Political Competition, and Government Performance.
  • Shmargad, Y., & Klar PhD, S. M. (2019). Using Online Experiments to Study Political Decision Making. In The Oxford Encyclopedia of Political Decision-Making.
  • Shmargad, Y. (2018). Long Ties as Equalizers. In Networks, Hacking, and Media.
  • Shmargad, Y., & Watts, J. (2016). Ideological Capital, Networks, and Social Media Strategies. In Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices.

Journals/Publications

  • Barbati, J. L., Rains, S. A., Kenski, K. M., Shmargad, Y., Bethard, S. J., & Coe, K. (2024). Examining the Dynamics of Uncivil Discourse Between Sub-National Political Officials and the Public on Twitter. Mass Communication and Society.
  • Rains, S. A., Kenski, K. M., Dajches, L., Duncan, K., Yan, K., Shin, Y., Barbati, J. L., Bethard, S. J., Coe, K., & Shmargad, Y. (2023). Engagement with incivility in tweets from and directed at local elected officials. Communication and Democracy.
  • Conway, B. A., Tsetsi, E., Kenski, K. M., & Shmargad, Y. (2022). Tipping the Twitter vs. news media scale? Conducting a third assessment of intermedia agenda-setting effects during the presidential primary. Journal of Political Marketing.
  • Rains, S. A., Harwood, J. T., Shmargad, Y., Kenski, K. M., Kenski, K. M., Coe, K., & Bethard, S. J. (2022). Engagement with partisan Russian troll tweets during the 2016 U.S. presidential election: a social identity perspective. Journal of Communication.
  • Rains, S. A., Shmargad, Y., Coe, K., Kenski, K. M., & Bethard, S. J. (2021). Assessing the Russian Troll Efforts to Sow Discord on Twitter during the 2016 US Election. Human Communication Research.
  • Shmargad, Y., Coe, K., Kenski, K. M., & Rains, S. A. (2021). Social Norms and the Dynamics of Online Incivility. Social Science Computer Review.
  • Klar PhD, S. M., Krupnikov, Y., Ryan, J. B., Searles, K., & Shmargad, Y. (2020). Using Social Media to Promote Academic Research: Identifying the Benefits of Twitter for Sharing Academic Work. PLOS One.
  • Klar PhD, S. M., Krupnikov, Y., Ryan, J., Searles, K., & Shmargad, Y. (2020). “Using Social Media to Promote Academic Research: Identifying the Benefits of Twitter for Sharing Academic Work.”. Plos One.
  • Shmargad, Y., & Klar PhD, S. M. (2020). "Sorting the News: How Ranking by Popularity Polarizes Our Politics.". Political Communication.
  • Shmargad, Y., & Klar PhD, S. M. (2020). Sorting the News: How Online Algorithms Polarize Our Politics. Political Communication.
  • Shmargad, Y., & Sanchez, L. (2020). Social Media Influence and Electoral Competition. Social Science Computer Review.
  • Rains, S., Shmargad, Y., Kenski, K., Coe, K., Ozler, B., & Bethard, S. (2019). Local Governance, Civil Discourse, and Social Media: Charting Incivility from and Directed at Tucson-Area Elected Officials. Making Action Possible for Southern Arizona.
  • Shmargad, Y., & Klar PhD, S. M. (2019). How Partisan Online Environments Shape Communication with Political Outgroups. International Journal of Communication.
  • Shmargad, Y. (2018). How Algorithms Discriminate Based on Data They Lack: Challenges, Solutions, and Policy Implications. Journal of Information Policy.
  • Shmargad, Y. (2018). Structural Diversity and Tie Strength in the Purchase of a Social Networking App. Journal for the Association of Information Science and Technology.
  • Shmargad, Y. (2018). Twitter Influencers in the 2016 U.S. Congressional Races. Journal of Political Marketing.
  • Klar PhD, S. M., & Shmargad, Y. (2017). The Effect of Network Structure on Preference Formation. Journal of Politics.
  • Shmargad, Y., & Watts, J. (2016). When Online Visibility Deters Social Interaction: The Case of Digital Gifts. Journal of Interactive Marketing.

Proceedings Publications

  • Ozler, B., Kenski, K., Rains, S., Shmargad, Y., Coe, K., & Bethard, S. (2020, Fall). Fine-tuning for multi-domain and multi-label uncivil language detection. In Workshop on Online Abuse and Harms.
  • Sadequq, F., Rains, S., Shmargad, Y., Kenski, K., Coe, K., & Bethard, S. (2019, Spring). Incivility Detection in Online Comments. In Joint Conference on Lexical and Computational Semantics.
  • Shmargad, Y. (2017, March). Network Perspectives on Privacy and Security in the Internet of Things: From Actor-Network Theory to Social Network Analysis. In AAAI Symposium on Computational Context.
  • Shmargad, Y., & Watts, J. (2016, March). Strangers You May Know: Social Surveillance and Intimacy Online. In iConference.
  • Shmargad, Y., & Watts, J. (2015, October). Social Visibility and the Gifting of Digital Goods. In ACM Conference on Online Social Networks.
  • Shmargad, Y. (2014, December). Social Media Broadcasts and the Maintenance of Diverse Networks. In ICIS 2014 Proceedings.

Presentations

  • Shmargad, Y. (2024, November). Social Media and Online Discourse: Norms, Mimicking, Audience Feedback, and Political Implications. Roatch-Haskell Lectures, School of Social Work, Arizona State University.
  • Shmargad, Y. (2023, April). Social Norms and Discussion Dynamics in Online News Comments and on Twitter and Reddit. Cognitive Science Colloquium, University of Arizona.
  • Shmargad, Y. (2023, May). Detecting Anti-Social Norms in Large-Scale Online Discussion Data. Arthur N. Rupe Biennial Conference, University of California, Santa Barbara.
  • Shmargad, Y. (2022, September). Social Norms and Discussion Dynamics in Online News Comments and on Twitter and Reddit. School of Sociology, University of Arizona.
  • Shmargad, Y. (2021, Fall). Discussions of the January 6th Capitol Riots on Reddit and Twitter. Politics and Computational Social Science / Political Networks Joint Conference (Virtual due to Covid-19).
  • Shmargad, Y. (2020, Fall). Political Polarization and Shared Attention on Twitter. Department of Communication, University of Utah (Cancelled due to Covid-19).
  • Shmargad, Y. (2020, Fall). Social Media Influence, Electoral Competition, and Political Polarization. Saddlebrook Freethinkers (Virtual due to Covid-19).
  • Shmargad, Y. (2020, Spring). How We Know What We Know About Misinformation. Agora Meeting.
  • Shmargad, Y. (2020, Spring). Using Snowball Sampling to Study Promotion on Twitter. Centre for Research in Empirical Social Sciences, McMaster University.
  • Shmargad, Y., Coe, K., Kenski, K., & Rains, S. (2020, Fall). Social Norms and the Dynamics of Online Incivility. Politics and Computational Social Science / Political Networks Joint Conference (Virtual due to Covid-19).
  • Klar PhD, S. M., & Shmargad, Y. (2019, Spring). Sorting the News: How Algorithms Polarize Our Politics. Annual Meeting of the Southern Political Science Association.
  • Odabas, M., Puri, S., Shmargad, Y., & Weber, C. (2019, Spring). #NotMyPresident: How Negative Sentiment Helped Democrats in the 2016 U.S. Congressional Elections. Annual Meeting of the Midwest Political Science Association.
  • Shmargad, Y. (2019, Fall). Donor Networks and Social Media Influencers in the 2018 Congressional Primaries. Annual Meeting of the American Political Science Association.
  • Shmargad, Y. (2019, spring). Social Media and the Competitiveness of U.S. Elections. Department of Management Information Systems, University of Arizona.
  • Shmargad, Y. (2019, spring). The Influencer Ecosystem in the 2018 U.S. Primaries. APSA Preconference on Politics and Computational Social Science.
  • Shmargad, Y. (2019, spring). The Influencer Ecosystem in the 2018 U.S. Primaries. Political Networks Conference.
  • Shmargad, Y., & Klar PhD, S. M. (2019, Spring). Sorting the News: How Algorithms Polarize Our Politics. Annual Meeting of the Midwest Political Science Association.
  • Shmargad, Y., Coe, K., Kenski, K. M., & Rains, S. A. (2019, Fall). Backing Off or Ramping Up? Community Feedback and the Dynamics of Online Incivility. Research Convening, National Institute for Civil Discourse.
  • Shmargad, Y., Coe, K., Kenski, K., & Rains, S. (2019, Fall). Backing Off or Ramping Up? Community Feedback and the Dynamics of Online Incivility. Annual Meeting of the American Political Science Association.
  • Klar PhD, S. M., & Shmargad, Y. (2018, spring). How Partisan Online Environments Shape Encounters with Political Outgroups. MPSA.
  • Shmargad, Y. (2018, fall). Constructing Ego Networks with Retweets. Arizona Methods Workshop.
  • Shmargad, Y. (2018, spring). Application Programming Interfaces. Summer Institute in Computational Social Science, Boulder, Colorado.
  • Shmargad, Y. (2018, spring). Social Media and the Rise of Dark Horse Candidates. APSA Preconference on Politics and Computational Social Science.
  • Shmargad, Y. (2018, spring). Social Media and the Rise of Dark Horse Candidates. Department of Political Science, CU Boulder.
  • Shmargad, Y. (2018, spring). Social Media and the Rise of Dark Horse Candidates. International Conference on Computational Social Science.
  • Shmargad, Y. (2018, spring). Social Media and the Rise of Dark Horse Candidates. Political Networks Conference.
  • Shmargad, Y. (2018, spring). Social Media and the Rise of Dark Horse Candidates. Summer Institute in Computational Social Science, Boulder, Colorado.
  • Shmargad, Y. (2018, spring). Sorting the News: How Ranking by Popularity Polarizes Our Politics. Department of Information Science, CU Boulder.
  • Shmargad, Y., & Klar PhD, S. M. (2018, Summer). The Influence of Social Media Environments on Reactions to Political Diversity. Annual Meeting of the International Society of Political Psychology.
  • Shmargad, Y., & Klar PhD, S. M. (2018, fall). Sorting the News: How Algorithms Polarize Our Politics. Annual Meeting of the Southern Political Science Association.
  • Shmargad, Y. (2017, February). Network Analysis with Social Media Data. iSpace Tech Talk, University of Arizona Library.
  • Shmargad, Y. (2017, January). Long Ties as Equalizers. School of Sociology, University of Arizona.
  • Shmargad, Y. (2017, July). The Role of Twitter in the 2016 U.S. Congressional Races. North American Social Networks Conference.
  • Shmargad, Y., & Watts, J. (2017, July). Corrosive Density. North American Social Networks Conference.
  • Shmargad, Y. (2016, April). How our Networks Shape our Privacy. Social Media Lab, Ted Rogers School of Management, Ryerson University.
  • Shmargad, Y. (2016, March). The Monetization of Information Broadcasts: A Natural Experiment on an Online Social Network. AAAI Symposium on Observational Studies through Social Media.
  • Shmargad, Y. (2016, November). Twitter Data Mining. iSpace Tech Talk, University of Arizona Library.
  • Shmargad, Y., & Klar, S. M. (2016, February). The Effect of Network Structure on Preference Formation. NYU-CESS Experimental Political Science Conference.
  • Shmargad, Y., & Klar, S. M. (2016, November). Diffusion Disparities in Competitive Settings. INFORMS Annual Meeting.
  • Shmargad, Y., & Watts, J. (2016, March). Strangers You May Know: Social Surveillance and Intimacy Online. iConference.
  • Shmargad, Y., & Watts, J. (2016, October). Connected Consumers. Digital Marketing Symposium.
  • Weber, C., Klar, S. M., & Shmargad, Y. (2016, Spring). Polarization in Congressional Caucuses. MPSA.
  • Shmargad, Y. (2015, November). How our Networks Shape our Privacy. INFORMS Annual Meeting.
  • Shmargad, Y. (2015, September). How our Networks Shape our Privacy. Management Information Systems, University of Arizona.
  • Shmargad, Y., & Klar, S. M. (2015, September). Information Diffusion in Competitive Settings. Conference on Complex Systems.
  • Shmargad, Y., & Klar, S. M. (2015, September). The Effect of Network Structure on Public Opinion. APSA Annual Meeting.
  • Klar, S., & Shmargad, Y. (2014, February 2014). An Experimental Study of Information Diffusion in Competitive Settings. International Sunbelt Social Network Conference. St. Pete Beach, Florida: International Network for Social Network Analysis.
  • Shmargad, Y. (2014, December). Social Media Broadcasts and the Maintenance of Diverse Networks. International Conference on Information Systems. Auckland, New Zealand.
  • Shmargad, Y. (2014, June). An Experimental Study of Information Diffusion in Competitive Settings. Marketing Science Conference. Atlanta, Georgia.
  • Shmargad, Y. (2015, March). How our Networks Constrain our Behavior. Graduate Interdisciplinary Program in Statistics, University of Arizona.

Others

  • Shmargad, Y. (2015, October). The News Feed Algorithm and the Spread of Political Information through Social Networks. International Conference on the Web and Social Media. https://auditingalgorithms.files.wordpress.com/2015/05/feed-algorithms-and-political-information.pdf

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