Victoria K Ligon
- Associate Professor of Practice, Personal and Family Financial Planning
Contact
Degrees
- Ph.D. Family & Consumer Sciences
- University of Arizona, Tucson, Arizona, United States
- Two cooks in the kitchen: Effects of shared decision-making about food provisioning among dual-income earning couples in the United States
- M.S. Family & Consumer Sciences
- University of Arizona, Tucson, Arizona, United States
- Shop more, buy less: A qualitative investigation into consumer decisions that lead to food waste in U.S. households
- B.A. Politics
- Oberlin College, Oberlin, Ohio, United States
Interests
No activities entered.
Courses
No activities entered.
Scholarly Contributions
Chapters
- Stovall, T., Riper, S. V., & Ligon, V. K. (2015). Rethinking Identity and Ownership in the Digital Consumption ERA: A Qualitative Study of Consumer Relations with Digital Possessions. In Ideas in Marketing: Finding the New and Polishing the Old, Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference(pp 767-770). Springer, Cham. doi:10.1007/978-3-319-10951-0_280More infoDigital consumption has grown exponentially in the last 20 years. As the digitization of products becomes more ubiquitous, individuals find themselves having to reformulate symbolic meanings once exclusively associated with material possessions. New forms of ownership of digital objects are challenging the existing roles that possessions play in self-identity formation. It is the goal of this paper to uncover these emerging relationships.
Journals/Publications
- Ligon, V. K., Helm, S. V., Serido, J., Ahn, S. Y., & Shim, S. (2019). Materialist Values, Financial and Pro-Environmental Behaviors, and Well-Being. Young Consumers, 20(4), 264-284. doi:10.1108/YC-10-2018-0867
- Helm, S. V., Ligon, V., Stovall, T., & Van, R. S. (2018). Consumer interpretations of digital ownership in the book market. ELECTRONIC MARKETS, 28(2), 177-189.
Presentations
- deBlois, M., Walsh, M. E., Haberstock Tanoue, K., & Ligon, V. K. (2020, November). Raising Families and Returning to UArizona: A COVID-19 Re-entry Study. UArizona Health Sciences Center COVID-19 Symposium. Virtual: The Arizona CoVHORT COVID-19 Public Health Research Study.
- Bhappu, A. D., & Ligon, V. K. (2016, January). Sharing Tribes: Engaging millennial employees in collaborative consumption as a corporate social responsibility program. 2nd International Workshop on the Sharing Economy. Paris, France.
Poster Presentations
- McDonald, D. A., Ligon, V. K., Wilkinson, N., Dixon, A. L., Wyatt, M. A., Wilson, H., Martinez, C. L., Armstrong Florian, T. L., Sekaquaptewa, S. K., & Ortega, D. (2019, August).
Connecting Cooperative Extension, Take Charge America Institute through Financial Education Programming
. Extension Conference. Tucson, Arizona: Arizona Extension. - Ortega, D., Sekaquaptewa, S. K., Armstrong Florian, T. L., Martinez, C. L., Wilson, H., Wyatt, M. A., Dixon, A. L., Wilkinson, N., Ligon, V. K., McDonald, D. A., McDonald, D. A., Ligon, V. K., Wilkinson, N., Dixon, A. L., Wyatt, M. A., Wilson, H., Martinez, C. L., Armstrong Florian, T. L., Sekaquaptewa, S. K., , Ortega, D., et al. (2019, August). Connecting Cooperative Extension, Take Charge America Institute through Financial Education Programming. Extension Conference. Tucson, Arizona: Arizona Extension.
